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Motability launches a fully accessible mobile-first website

Thursday, 08 July 2021

Motability today launches a new fully inclusive mobile-first website platform. The charity has been given a Web Content Accessibility Guidelines (WCAG) 2.1 AA rating by the Shaw Trust’s Web Accessibility Accreditation Service for its relaunched website, which was designed and built by independent creative agency, Initials.

Using information from beneficiary profiles, user journeys and behaviour, Motability has relaunched the website, updating the technology supporting the charity’s old website, which was due to run out in late 2021.

It was essential that the mobile version of Motability’s website was as accessible as the desktop version. Analytics from Motability found that almost two thirds (64%) of users were opening the charity’s website via a mobile device as opposed to the desktop (28%) and tablets (8%) in the 12 months to June 2021.

The refreshed site will give all users, regardless of disability or browsing preference, the ability to engage with the site and discover how Motability can help disabled people across the UK.

The accessibility of the website was reviewed by experienced testers from Shaw Trust with a range of disabilities including: mobility impairments, colour blindness, no and low vision, deafness, dyslexia and learning difficulties.

Motability’s Chief Executive Officer, Barry Le Grys MBE, said: “Accessibility is paramount for us when communicating with our beneficiaries, and this is why we are proud to have maintained our partnership with Shaw Trust over many years.

“Together with Initials, they have helped to create a website that champions the stories of our beneficiaries and highlights the work of Motability. The new website ensures that disabled people and those who help and advise them are aware of the grants, research and projects that we undertake across the UK to help achieve our vision – that no disabled person shall be disadvantaged due to poor access to transportation.”

Joe Manock, National Account Manager at Shaw Trust Accessibility Services, added: “Motability and Shaw Trust Accessibility Services have a long-standing partnership ensuring that the Motability Products and Services are fully accessible and inclusive for all.

“We at Shaw Trust are delighted to have supported the development of Motability’s new website over the last few months and have been impressed at the care and attention that has been taken to meet the WCAG 2.1 AA Standards to create a fully inclusive and user-friendly accessible website.”

Dominic Murray, Digital Director at Initials, noted: “It has been incredibly rewarding for Initials to work with Motability on creating a new website that amplifies the fantastic work that Motability does, whilst helping develop the foundations for the charity to engage with beneficiaries across a variety of digital touchpoints in a truly accessible way.”